Sega has reignited the classic rivalry with Nintendo through its latest ad for Sonic Racing: CrossWorlds, cleverly referencing the iconic ‘blast processing’ campaign from the ’90s. This new ad not only showcases the speed and excitement of Sonic Racing but also directly challenges Mario Kart World by emphasizing a more traditional karting experience, contrasting it with Mario Kart’s open-world approach. The ad features a humorous take on the familiar kart racing genre, suggesting that while Mario Kart is a household name, Sonic Racing offers a fresh alternative that embraces classic gameplay elements.