Sega has reignited the classic rivalry with Nintendo through its latest ad for Sonic Racing: CrossWorlds, cleverly referencing the iconic ‘blast processing’ campaign from the ’90s. This new ad not only showcases the speed and excitement of Sonic Racing but also directly challenges Mario Kart World by emphasizing a more traditional karting experience, contrasting it with Mario Kart’s open-world approach. The ad features a humorous take on the familiar kart racing genre, suggesting that while Mario Kart is a household name, Sonic Racing offers a fresh alternative that embraces classic gameplay elements.

In an exciting turn of events, Mario Kart World has reclaimed its spot at the top of the UK physical game sales charts, showcasing the enduring popularity of this beloved franchise. After briefly dropping to second place last week, the Nintendo racer has once again outpaced competitors, including the highly anticipated Metal Gear Solid Delta: Snake Eater, which has now fallen to third place. The charts reveal a dynamic landscape, with EA Sports FC 25 climbing back to second place and new entries like Cronos: The New Dawn making a strong debut at fourth.